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EFFECTIVELY COMMUNICATE MESSAGING
THINK Campaign
CLIENT
Department for Transport/Twitch
PROJECT
Promod Esports partnered with Twitch on behalf of the Department for Transport to operate a 2 hour broadcast to promote healthy and safe driving through the THINK campaign. We brought two influencers together on screen to give the appearance of being in the same car and tasked them with a set of challenges. Speaking to a younger demographic that is no longer engaged by traditional campaign methods such as print media or linear TV was a key decision in the DfT placing this work through Twitch and trusting Promod with the execution.
DELIVERABLES
End to end broadcast solutions, graphics implementation, talent management, multiple feed integration
Finding a more effective way of communicating their messaging with a younger demographic was key to the client, doing so in an engaging and fun way.
