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BRAND COMMUNITY & INFLUENCER PARTNERSHIP
Join the Ride
CLIENT
Tommy Hilfiger / GEEIQ
PROJECT
Promod worked alongside Tommy Hilfiger and GEEIQ to create a ‘Join the Ride’ community and influencer activation in celebration of Tommy Hilfiger’s clothing line collab with Mercedes-AMG Petronas Formula One Team and Awake NY. We utilised our years of experience in tournament and event management to bring the F1 community an entertaining and interactive activation that came with awesome prizes for both participants and viewers at home. We held an open qualifier for the community, which decided the top drivers and who would compete against the influencers in a 2 race shootout on F1 22. Keeping the focus on getting the community and influencers involved as casual gamers meant this was a fun experience for those who took part. However, it didn't take away from some epic storylines being formed right up until the last corner of the last map!
DELIVERABLES
Product launch activation, tournament management & rulebook creation, discord creation, community & influencer management, quick fire solutions, end to end broadcast services
