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MULTI LANGUAGE INFLUENCER TOURNAMENT SERIES
Paco Rabanne’s The Phantom Open
CLIENT
Paco Rabanne/Twitch
PROJECT
To promote Paco Rabanne’s fragrance ‘Phantom’, Promod was brought on board to run 10 mini gaming tournaments throughout 10 different countries. With 2 separate streams per region, we delivered 20 broadcasts in 7 different languages with influencers rallying their followers going head to head in a mini tournament with awesome prizes up for grabs. Having an interactive stream was super important, using Twitch chat API triggers to unlock full broadcast branding, tournament info, and product unboxing. With a fully flexible workflow, we were able to adapt to changes within tight timeframes, and take a very hands on approach to onboard influencers both with their home tech and the direction for broadcast with a quick turnaround. To overcome any local language barrier issues with the influencers we utilised our global network of regular contractors to provide fluent local language broadcast crews.
DELIVERABLES
Project and activation management, two separate graphics package delivery and integrations, influencer campaign, raise brand awareness with target audience with a visual and interactive stream, end-to-end tournament management, game licence negotiation and management
