Promod

CLIENT

Ubisoft

PROJECT

Promod Esports were engaged by Ubisoft to ideate, plan and execute the inaugural season of the United Kingdom and Ireland Nationals for Rainbow Six Siege. The goal was to create a sustainable league with longevity, with plans for two main seasons a year and a feeder league that runs during the off-season.

DELIVERABLES

Tournament Management, Broadcast Production, Content Creation, Social Media Management.

In 2020, Ubisoft appointed Promod Esports to build on the success of the ESL Premiership and elevate the format of that product into the new United Kingdom and Ireland Nationals league (UKIN). Promod Esports commissioned a brand new graphics package to refresh the look and feel of the product, and created weekly video content to boost audience engagement. The Summer 2020 season exceeded all viewership numbers set during the course of previous ESL Premiership seasons, signifying the success of this brand new product.

“Promod Esports created a very successful show, building lots of innovative broadcast elements, with content created for social and broadcast” – Will Attwood, Brand Manager, Ubisoft UK.