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MULTI LANGUAGE INFLUENCER LED PRODUCT LAUNCH
IKEA Festival
CLIENT
IKEA/Twitch
PROJECT
Back again with another brilliant project with Twitch, we worked together to create a campaign for IKEA’s new gaming equipment launch. With 4 different influencers across 4 different countries and 3 languages. To ramp up the engagement and fun, the influencers did amazing live unboxing segments at the beginning of their streams and then played their usual games on stream using the new IKEA products. Our production team utilised a dynamic graphics overlay system to handle all the important info, allowing the influencers to do their thing while we made sure everything looked epic. Ideating interactive broadcast aspects that were in line with IKEA’s festival branding and the theme of ‘opening doors to new experiences’, we created a fun countdown animated graphic that kept viewers guessing right up until the streams began and the influencers came on screen.
DELIVERABLES
Project and activation management, end to end broadcast solutions with remote flexible workflow, create and integrate themed stream graphics, talent management
